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May 5, 2012 at 7:30 pm – 10:00 pm

Workshop: Branded Documentary – Work and Play

With Ari Kuschnir, Scott Thrift, Ben Wu, David Usui and Tom Roston

We look at where documentary, marketing, music, and interactive design can meet to produce the “bread and butter” to fuel creative practices. There is a long history of documentarians creating for clients – we will examine this and try to find that happy place between work and artistic practice.

Join us for presentations from two of the most prolific organizations in the web documentary / branded content sphere followed by a discussion about how they take on jobs, manage client expectations with artistic vision, and what promises the future of online media hold.

Curated with Lucas Carlisle.

m ss ng p eces is a Brooklyn-based creative company inspired by the limitless potential of storytelling, technology and the web. A team of strategists and artists providing creative and production services to likeminded brands and agencies, their hand-crafted stories have celebrated the human spirit, innovation, art and culture since 2005.

Ari Kuschnir is the CEO, co-founder and Executive Producer of m ss ng p eces – a Brooklyn based creative company inspired by the limitless potential of technology, storytelling and the web. Ari has been designing, advising and completing creative projects that matter to him and his community since 2005. His tireless passion for blazing trails has lead to collaborations with TED, GE, Common, Vimeo, Intel, Amex, The Climate Reality Project, and some of the world’s leading artists, thinkers and companies.

He has been featured in Creativity Magazine’s “New Talent,” Sundance Channel’s “New Revolutionaries,” Adweek’s “Portraits,” and TED’s Ads Worth Spreading.

Scott Thrift is an artist, award winning filmmaker and founding partner of the creative company m ss ng p eces. He has made hundreds of pieces that explore themes of individuality, technological potential, the human condition and the natural world. His work has been a journey that has taken him across the planet, exposing fascinating cultures and revealing new perspectives on what it is to be human. He is mystified by the power of the moving image and committed to exploring how it can expand consciousness.

Thrift listens to the abstract desires of global culture and produces digital and analog objects that reflect & enrich the human experience. After spending over 10,000 hours capturing and manipulating the light and sound of raw footage, he has formed a unique relationship with the value of time.

Lost & Found Films is a non-fiction film production company dedicated to telling stories that explore cultural and social issues and finding new ways to engage audiences. Founded in 2009 by Ben Wu and David Usui, Lost & Found has collaborated with many outlets including the NY Times, Wired, Wallpaper, Food+Wine, Vice and GOOD magazine. Their previous commercial work has included campaigns with Pepsi, Nike, Lexus, MoMA, Chandelier Creative, Martha Stewart Living and the Obama 2012 Campaign.

Tom Roston is a freelance journalist who writes the Doc Soup blog for POV at PBS.org. He started his career in journalism at The Nation and then Vanity Fair, and he spent ten years at Premiere magazine, where he was a Senior Editor. Roston has written about documentary film, movies and pop culture for The New York Times, The Los Angeles Times, GQ, New York, Elle and other publications.


May 5, 2012
7:30 pm – 10:00 pm

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