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Feb 16, 2017 at 7:08 pm

Radio Boot Camp – the Art of the Pitch

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Don’t just listen to stories, tell your own!

Print journalism may be under attack but when it comes to audio, reporting and storytelling are thriving: Serial, Radiolab, Reveal; Gimlet, Panoply, Radiotopia.  The landscape of radio is exploding and new shows and podcasts are being launched almost faster than listeners can decide which episode to download next.  These outlets, shows and story making machines are hungry beasts, both for stories, and for the producers with the skills to know how to tell them. Buts it’s no good getting the scoop, if you don’t know how to sell your stuff. This three session class will cover the art of the pitch. That’s industry lingo for selling your story.Note: this is not a production class (if you’re looking for a production class, try Radio Boot Camp.) Instead, this workshop will focus entirely on writing and honing our pitches.

How class will work: 

Session one: Covers the basics of writing a pitch
Session two: You bring a pitch of your own and workshop it
Session three: You present your revised pitch with a final chance to get notes from the group


At UnionDocs, 322 Union Avenue, Brooklyn NY 11211


Friday, September 9
6pm – 9pm, in class

Friday, September 16
6pm – 9pm, in class

Friday, September 23
6pm – 9pm, in class

Technology Requirements

Please note: in order to keep costs down, this workshop is a b-y-o-l, bring your own laptop. Students must be FULLY PROFICIENT using and operating their computers.

Registration & Tuition

$300 for early registration by August 9th at 5PM, afterwards, $320.


Sally-1Sally Herships is an award winning journalist who’s been making radio for over a decade. She’s produced or reported for BBC World Service, NPR, WNYC, The New York Times and Studio 360. She’s put in many hours at Radio Lab and is a regular contributor to public radio’s Marketplace. Sally has taught radio at numerous venues ranging from the Willie Mae Rock Camp for Girls, to NYU, Smith and the New School and teaches writing for radio at Sarah Lawrence College and Columbia University’s Graduate School of Journalism. Sally has been a Brooklynite for almost 20 years and when she’s not making radio she loves to daydream and paint pictures of robots and cats. You can listen to Sally’s radio work here or here.


Q: I really like radio, but I don’t know anything about how to make it. Should I take this class?

A: Absolutely! This workshop is designed for beginners, enthusiasts and newcomers to radio.  Also, this is not a production class – we’ll be focused entirely on writing and honing your pitches.


Q: How many students will be in class?

A: Class is limited to 8 students.


Q: Should I bring something to take notes on/with?

A: Yes, please bring something to take notes with – old fashioned paper works great 🙂 or, a laptop.


Q: I’m not a beginner, or a newbie, at radio or podcasting, but I’m not an oldie either. I do have some experience but I keep getting stuck/hitting some walls with my pitches. Should I take this class?

A: Totally! While some of the material on the first day may not sound new, there’s nothing like a fresh perspective and a chance to improve.

Workshop Policies:

Registration & Cancellation To register for a workshop, students must pay in full via PayPal. After the registration deadline of August 9th, course fees are not refundable or transferable and any withdrawals or deadlines will result in the full cost of the class being forfeit. There will be no exceptions. To withdraw from a course please email info-at-uniondocs.org.

In the event that a workshop does not receive sufficient enrollment, it may be canceled. Students will be notified at least 48 hours prior to the start of a cancelled workshop and will be refunded within 5 business days. If we reschedule a workshop to another date, students are also entitled to a full refund. UnionDocs reserves the right to change instructors without prior notification, and to change class location and meeting times by up to an hour with 48 hours prior notice.


Feb 16, 2017
7:08 pm

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