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May 19, 2017 at 2:00 pm – Jun 2, 2017 at 5:00 pm

RADIO BOOT CAMP The Art of the Pitch

Three sessions beginning Friday, May 19th With Sally Herships & Sean Rameswaram

Don’t just listen to stories, tell your own!

What IS a story? And what exactly do people mean when they talk about finding an angle? And even if you figure those things out, how do you sell your story ideas, or persuade shows and editors to let you tell them? That’s the art of the pitch and exactly what we’ll cover in this class. The landscape of radio is exploding and new shows and podcasts are being launched almost faster than listeners can decide which episode to download next.  These outlets, shows and story making machines are hungry beasts, both for stories, and for the producers with the skills to know how to tell them. But’s it’s no good getting the scoop, if you don’t know how to sell your stuff.

Note: this is not a production class (if you’re looking for a production class, try Radio Boot Camp.) Instead, this workshop will focus entirely on writing and honing our pitches.

Please note: Participants are accepted on a first-come, first-serve basis.


Session 1 - May 19

Covers the basics of writing a pitch. You bring your initial idea for a pitch and workshop it.

Session 2 - May 26

You present your revised pitch.

Session 3 - Jun 2

WNYC’s Sean Rameswaram tells us his special tips on pitching. You present your final draft and, get feedback from Sean!  

Each day’s session runs from 6PM-9PM.



UnionDocs, 322 Union Ave, Brooklyn, NY 11211


This is an open class!


$300 early bird registration by April 19th, 2017 at 5PM.

$320 regular registration.

Technology Requirements

In order to keep costs down, this workshop is a b-y-o-l, bring your own laptop. Students must be FULLY PROFICIENT using and operating their computers.

Registration & Cancellation Policy

$350 for early registration by April 19th, 2017 at 5PM, afterwards, $400.

To register for a workshop, students must pay in full. After the early registration deadline, course fees are non-refundable or transferable. Any withdrawals after the deadline will result in the full cost of the class being forfeited. There are no exceptions. To withdraw from the course please email [email protected].

If the workshop does not receive sufficient enrollment, it may be canceled. Students will be notified at least 48 hours prior to the start of a cancelled workshop and will be refunded within 5 business days. If we reschedule a workshop to another date, students are also entitled to a full refund. UnionDocs reserves the right to change instructors without prior notification, and to change class location and meeting times by up to an hour with 48 hours prior notice.



Sally Herships is an award winning journalist who’s been making radio for over a decade. Currently reporting for American Public Media’s Marketplace she’s also produced or reported for the BBC, The New York Times, NPR, WNYC, Studio 360 and has put in many hours at Radiolab. A 2015 US-Japan Journalism Fellow with the Japan Center for International Exchange, Sally has reported from Japan and India currently teaches writing for radio at Columbia University’s Graduate School of Journalism and Sarah Lawrence College. Sally hosts the live storytelling event Stories You Can’t Tell on the Radio and when she’s not making radio or teaching it she enjoys sitting around, daydreaming, and drawing supermodels, robots and cats for sohosally.com.


Sean Rameswaram

Sean has made radio for the CBC, NPR, and WNYC, which he joined as a Studio 360 producer in 2012. He created, produced, and hosted Studio 360’s sideshow podcast, which was widely regarded as one of the most devastatingly charming popular culture programs in the history of audio. Sean continues to cover culture at WNYC while also reporting for More Perfect, Radiolab’s new podcast about the Supreme Court of the United States.

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May 19, 2017 at 2:00 pm
Jun 2, 2017 at 5:00 pm


BROOKLYN, NY 11211 United States
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